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Alion | Loyalty platform for B2B en B2C

loyalty platform for B2B and consumers

Development of a complete SAAS platform is the inventor and provider of loyalty programs and incentive marketing campaigns for B2B and B2C markets in the Benelux. Alion was selected to help LoyaltyCare turn its services from a 'custom-made per customer' model to a web-based software system.

The Challenge

LoyaltyCare was already in use by dozens of parties, all with their own way of data processing and had been developed with various techniques. In addition, the user interfaces for both administrators and users were not very future-proof.

Streamlining the activities of LoyaltyCare did not end with an UX update. It required a new overall vision for the service itself and the IT architecture. Solid enough to continue existing programs without downtime, flexible enough to allow client-specific customization. The starting point was to create a complete strategy.

alion digital agency case client
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alion digital agency case client

The Solution

Alion provided an agile project team of designers, IT architects and front- and back-end developers who redesigned and built the entire backbone of LoyaltyCare. This included new interfaces for all user groups.

This led to the development of a high-end shopping experience for end users (based on NOPcommerce), a headless back office (.NET core) and a mobile-first control panel (VueJS) for customers, administrators and LoyaltyCare’s support team.

After rolling out this new SAAS solution, we were able to migrate, link and standardize the existing savings programs, resulting in an optimized and GDPR-proof shop for all customers.

The Result

The new LoyaltyCare platform is well-organized, maintainable and expandable, so that incentive campaigns and loyalty programs can now be rolled out much faster. The performance has been greatly improved and, by consolidating into one system, managing various loyalty programs has become much easier. Last but not least: end users benefit from a lightning-fast mobile shopping experience.

alion project case result
“LoyaltyCare has become the backbone of our organization. Alion has built an innovative and very user-friendly platform. It allows our team to maintain complex loyalty actions with great ease.”
L. Verwijs

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