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Alion | ISOSTAR - Fuel your performance

Fuel your performance

An athletic challenge for the Advertising team of Alion!

A high performance campaign for a high performance brand

As a frontrunner in sports nutrition ISOSTAR has been supporting the challenges of all athletes for over 40 years. The iconic brand gained international recognition with their powder based hydrating sports drink. 

The offering was expended over time with new flavours, formulas and new formats for more convenience. For instance the first energy bars for supplementing the energy need of athletes.

ISOSTAR is a well known brand with a select and critical target group of (endurance) athletes. Besides sponsoring big events like the Amstel Gold Race ISOSTAR opts for display advertising to enhance their own performance. So just like professional athletes they're a highly ambitious brand.

Display as an endurance event

A number of sporty spices at Alion have practically grown up with the brand. So it's no surprise that ISOSTAR's challenge was well received. Big results had to be achieved in a really short time. In just 3 weeks time over 300 different assets had to be developed for display, social and in-app advertising. From idea to concept to production. An ambtious project for Alion as well.

Our solution

By checking the most popular and best performing search terms first and then matching them with the ISOSTAR persona, we could determine the right communication in every step of the funnel.

The assets which crossed the finish line first can be used in the consideration and action phases. They are aimed at road cyclists or runners, can show 5 different product groups and can be used with or without a discount incentive.

Multilingual champions

The assets aren't just fluent in Dutch; they can also speak quite some French, because Belgians like their sports as well. That's the ideal recipe for performance champion display and social assets.

Alion managed to deliver a enormous set of display advertising assets for social and display networks in short time: mission accomplished!

304

Number of assets

Looking for performance?

Contact our triathlete / account manager Daan!