As a frontrunner in sports nutrition ISOSTAR has been supporting the challenges of all athletes for over 40 years. The iconic brand gained international recognition with their powder based hydrating sports drink.
The offering was expended over time with new flavours, formulas and new formats for more convenience. For instance the first energy bars for supplementing the energy need of athletes.
ISOSTAR is a well known brand with a select and critical target group of (endurance) athletes. Besides sponsoring big events like the Amstel Gold Race ISOSTAR opts for display advertising to enhance their own performance. So just like professional athletes they're a highly ambitious brand.
The assets aren't just fluent in Dutch; they can also speak quite some French, because Belgians like their sports as well. That's the ideal recipe for performance champion display and social assets.
Alion managed to deliver a enormous set of display advertising assets for social and display networks in short time: mission accomplished!
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