We developed (according to the Design Systems methodology) a set of components, based on the brand guidelines, that contain the ingredients to connect with target groups of different ages. All content was also designed and written in the 'tone of voice' that suits the age of the reader.
For the younger patient groups, the text is addressed to the parents. Complex information about CF is made comprehensible through the use of non-technical language and supporting animations, which parents can read or view together with their child.
Children who can read themselves are guided around by a 'mascot'. Alion brought Mo the monkey to life for this. Mo takes you through the website, talks about treatment therapy, gives tips about nutrition and physical activity and explains what CF is like in an animated film.
The content has also been adjusted for young adults with the use of a fluent writing style, topical subjects and recognizable forms of communication. Information about topics such as 'leaving home', 'traveling' or 'studying with CF' are made accessible and appealing via interactive stories.
This personalization achieves the desired result for all target groups: a better understanding of their illness and the importance of their treatment. This helps CF patients to integrate and maintain the intensive treatment routine in their lives.
Note: a small selection of screens is shown on this page. This case study is constantly being developed, and this page will always be updated as soon as new communication is available.